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MicroMentor in Brief
MicroMentor connects low-income business owners - called "microentrepreneurs" - to individuals who have successfully navigated business ownership or management in the same industry. Although there are some existing mentoring opportunities available to business owners, MicroMentor is the only one that utilizes technology to pair two people in the same industry.
 
Collaborating with community-based microenterprise organizations, national trade associations and corporate partners, MicroMentor helps these microentrepreneurs gain access to markets and increase revenue and profitability by offering on-line, time-convenient mentoring. By merging Internet technology with personalized mentoring, MicroMentor is dedicated to the proposition that low-income microentrepreneurs are crucial to the economic and social well-being of our communities.
 
MicroMentor was officially launched in 2001 in collaboration with three microenterprise programs: CAMEO (California Association for Microenterprise Opportunity), Start Up of East Palo Alto, CA, and West Company of Mendocino of Ukiah, CA.
 
MicroMentor's Goals:
Demand for mentoring services has been so tremendous that MicroMentor recently launched a national drive to attract more business people to serve as volunteer mentors. MicroMentor's goal is to attract hundreds of new mentors in the coming weeks, in anticipation of a national rollout of the program. Ultimately, MicroMentor envisions enrolling thousands of emerging business owners who will be paired with successful entrepreneurs from communities across the United States.
 
Over time MicroMentor expects to broaden its services, particularly those offered on its Web site, to help entrepreneurs gain access to a wide array of resources and products that could help strengthen their businesses - including training, financing and marketing. Still, as MicroMentor expands services and increases the number of participants, it is anticipated that the peer mentoring relationships will remain at the heart of the program.
   

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